Turn Google Ads Into Qualified Sales Calls
Google Ads run by demand gen marketers, not just PPC specialists.
We approach Google Ads the way an in-house B2B demand gen marketer would: optimizing around lead quality, sales opportunities, pipeline, and revenue, not just clicks, conversions, and cost per lead.
For B2B companies spending $10K+/month on Google Ads.
Paid Search + Social
2.7x
more sales opportunities in 3 months
Trusted by 30+ B2B SaaS companies
$10M
in pipeline generated
30+
B2B SaaS clients
-25%
cost per opportunity
40 yrs
combined paid search experience
Real numbers from real campaigns
No projections. No averages. Exact outcomes from B2B SaaS and technology companies we run growth for.
2.7x
more sales opportunities in 3 months
Carrot needed to generate more sales opportunities from its paid media investment. By optimizing Paid Search and Paid Social around the campaigns and audiences driving stronger sales outcomes, SRG helped increase sales opportunities from 18 to 48 in just three months, a 2.7X increase over the previous three months.
$1.2M
in pipeline from Google Ads in 90 days
Qrvey needed Google Ads to generate more than leads. By rebuilding the account around high-intent searches and connecting campaign performance to downstream sales outcomes, Google Ads generated more than $1.2M in pipeline in just 90 days.
38
qualified opportunities in 4 months
401Go was spending $20K per month on Google Ads without generating enough qualified sales opportunities. By focusing the account on high-intent searches and optimizing around what actually turned into sales conversations, they generated 38 qualified opportunities in four months while significantly reducing ad spend.
2x
more qualified sales opportunities in 90 days
Yogi was generating leads from Google Ads, but not enough were turning into qualified sales opportunities. By focusing on higher-intent searches and optimizing around downstream sales data, they doubled qualified opportunities in 90 days while cutting the cost per qualified opportunity by 50%.
3x
qualified lead volume in 6 months
Shippabo needed a new way to generate pipeline after its traditional sales-driven model began producing fewer opportunities. SRG built and optimized a new inbound motion, using performance data to focus investment on the highest ROI channels, helping Shippabo triple lead volume while nearly doubling quality conversions within six months.
28
inbound sales opportunities in 120 days
StructShare needed additional marketing support as gaps across its digital and traditional programs began to grow. SRG stepped in as an extension of the team, strengthening attribution and bringing together technical and creative expertise to help generate 28 new inbound sales opportunities in 120 days.
17
new inbound sales opportunities in 60 days
Billy needed a paid media partner that could operate as an extension of its internal team. Through close communication, fast execution, and ongoing optimization, SRG helped generate stronger pipeline momentum, including 17 new inbound sales opportunities in just 60 days.
10%
increase in sales pipeline in 45 days
Limble needed to quickly scale its webinar program and generate more pipeline for its sales team. SRG ramped up the program in just a couple of weeks, creating a repeatable and scalable demand generation engine that contributed to a 10% increase in pipeline within the first 30 to 45 days.
20%
reduction in poor-quality leads
TeamSupport needed to improve lead quality and bring more structure to its demand generation strategy. SRG refined targeting across paid media, improved nurture programs, and strengthened reporting, helping eliminate up to 20% of poor-quality leads and allowing the sales team to focus on the opportunities that mattered most.
2.7x
more sales opportunities in 3 months
Carrot needed to generate more sales opportunities from its paid media investment. By optimizing Paid Search and Paid Social around the campaigns and audiences driving stronger sales outcomes, SRG helped increase sales opportunities from 18 to 48 in just three months, a 2.7X increase over the previous three months.
$1.2M
in pipeline from Google Ads in 90 days
Qrvey needed Google Ads to generate more than leads. By rebuilding the account around high-intent searches and connecting campaign performance to downstream sales outcomes, Google Ads generated more than $1.2M in pipeline in just 90 days.
38
qualified opportunities in 4 months
401Go was spending $20K per month on Google Ads without generating enough qualified sales opportunities. By focusing the account on high-intent searches and optimizing around what actually turned into sales conversations, they generated 38 qualified opportunities in four months while significantly reducing ad spend.
2x
more qualified sales opportunities in 90 days
Yogi was generating leads from Google Ads, but not enough were turning into qualified sales opportunities. By focusing on higher-intent searches and optimizing around downstream sales data, they doubled qualified opportunities in 90 days while cutting the cost per qualified opportunity by 50%.
3x
qualified lead volume in 6 months
Shippabo needed a new way to generate pipeline after its traditional sales-driven model began producing fewer opportunities. SRG built and optimized a new inbound motion, using performance data to focus investment on the highest ROI channels, helping Shippabo triple lead volume while nearly doubling quality conversions within six months.
28
inbound sales opportunities in 120 days
StructShare needed additional marketing support as gaps across its digital and traditional programs began to grow. SRG stepped in as an extension of the team, strengthening attribution and bringing together technical and creative expertise to help generate 28 new inbound sales opportunities in 120 days.
17
new inbound sales opportunities in 60 days
Billy needed a paid media partner that could operate as an extension of its internal team. Through close communication, fast execution, and ongoing optimization, SRG helped generate stronger pipeline momentum, including 17 new inbound sales opportunities in just 60 days.
10%
increase in sales pipeline in 45 days
Limble needed to quickly scale its webinar program and generate more pipeline for its sales team. SRG ramped up the program in just a couple of weeks, creating a repeatable and scalable demand generation engine that contributed to a 10% increase in pipeline within the first 30 to 45 days.
20%
reduction in poor-quality leads
TeamSupport needed to improve lead quality and bring more structure to its demand generation strategy. SRG refined targeting across paid media, improved nurture programs, and strengthened reporting, helping eliminate up to 20% of poor-quality leads and allowing the sales team to focus on the opportunities that mattered most.
More leads don't matter if they don't turn into sales calls
Generating leads is easy. Finding qualified leads that are ready to talk to your sales team is much harder.
Most SaaS companies optimize their strategy to generate leads, which leads to a ton of wasted spend and ultimately not seeing a return on investment.
Generating sales calls and revenue requires a different approach.
Typical funnel
99% lostChases lead volume at the top. Almost nothing turns into revenue.
56% to revenueWe optimize for qualified pipeline and revenue, not top-of-funnel volume.
Run Google Ads like a demand gen marketer
Most Google Ads agencies approach your account like PPC specialists. We approach it like the people responsible for pipeline. That's because SRG was built by B2B demand gen marketers.
Building your Google Ads growth engine
Our job isn't simply to launch campaigns. It's to build, manage, and continuously improve a system for turning existing search demand into qualified sales conversations.
Turn your goals into a clear growth plan.
We define the right keywords, budgets, targeting, and messaging so Google Ads drives pipeline, aligned with your sales process and business goals.
Includes
- ICP, targeting & search intent
- Keyword & budget strategy
- Measurement framework
One less channel for you to manage
Hiring an agency shouldn't add another job to your plate. Our philosophy is that we should be telling you what to do. Our goal is for you to come to our meetings knowing we've already thought through what needs to happen next.
SRG is always one step ahead. They come to us with what's working, what's not, and what they recommend doing next. I don't feel like I have to manage the channel or tell them what to do, and we're spending about half the time on paid ads that we were with our previous agency.
Sarah Kersting-Herbert
VP Marketing, Carrot.io
Scott Gelber
Founder
7 years building demand generation programs from scratch at multiple early-stage SaaS startups.
Acquired by Procore Technologies
Top 20 largest SaaS company
$70M in funding
Nylo Pereira
Head of Client Fulfillment
Nylo has scaled demand generation teams from scratch at reputable SaaS startups.
Built by demand gen marketers. Specialized in Google Ads.
Before founding SRG, our founder spent 8 years leading demand generation inside B2B SaaS companies, responsible not just for generating leads, but for creating pipeline.
Today, that in-house experience shapes how our entire team approaches Google Ads.
We don't just think about
We think about
Because that's how an in-house demand gen marketer thinks.
Ready to build your Google Ads engine?
Let us review your account through the same demand gen lens we use to manage our clients' campaigns. Then we'll walk you through what we found, where we see the biggest opportunities, and what we'd prioritize changing.
- A clear read on what's working and what's wasting spend today
- Where the biggest untapped pipeline opportunities are
- The exact changes we'd prioritize, in order
For B2B companies spending $10K+/month on Google Ads.
Questions, answered
SRG manages Google Ads through a demand generation lens. Instead of optimizing primarily for clicks, conversions, or cost per lead, we connect campaign performance to downstream sales outcomes such as qualified opportunities, pipeline, and revenue. That means decisions about keywords, campaigns, landing pages, bidding, and budgets are informed by which leads actually become qualified sales opportunities, not simply which campaigns generate the most conversions.